One of my customers from my old painting business asked me this question once.

Who’s more important: your customers or your employees?

“Customers,” I answered, “because they are the ones paying you the money to have employees.”

Wrong. Employees are more important because if you treat them well, they take care of your customers without you having to worry about it. His answer stuck with me. It makes sense. Your employees are the ones who primarily talk to your customers. If you pay them well and they enjoy what they do, the customers will experience that happiness from them. If they despise their work, customers are bound to hear about it.