April 12th, 2015 was the day I launched my first book. It was mostly a passion project born out of frustration with the college system. It gave me a way to express my ripe enthusiasm for hustle, entrepreneurship, and personal development.

Writing and launching Undecided was really fun and challenging at the same time. It was the first time I had ever published something of my own for the real world to judge. It was also the first time I built a landing page, managed an email list, hired editors and designers, planned/executed a launch, and sold a product of my own. I learned a ton. It had a great launch, selling about 1000 in the first week, but that traction didn’t last.

This year, I’m publishing a new book. I’ve been writing it for the past two months, and I just finished the first draft today. The launch date is set for June 25th, 2017.

I want this one to last longer. I already know what it takes to create and launch a book, but this time I’m diving deep. Way deep. I’m focusing heavily on the marketing strategy.

Some of my goals:

  • 5000 downloads in the first month
  • 150 reviews

Now, you should know something about me. I’m not a marketing expert. In fact, I don’t have much marketing experience at all. This is a big experiment for me. I’m taking what I learned from my first launch plus resources like this, thisthis, this, and this, and testing it on my own book. I learn by doing, and I want to learn more about marketing, so I’m going to do marketing.

I’m also documenting the entire process as it unfolds. I’m inviting you to watch it happen with me.

Here’s how it’ll work:

I have a pre-launch list where I’ll send updates detailing what I’m testing and how it’s working. If you sign up for the list, you’ll get 1-2 emails per week. During launch week, you’ll get 3-4.

Everyone on the list will also get an opportunity to join my book launch group and help me quite a bit with the process. You’ll be part of a core group of people influencing my title, subtitle, cover, some of the content, and even the marketing I do.

If you’e ever wondered what it’s like to launch a book and you want a front-seat view of the process, this is your chance. I’m pumped to share my journey with you. Join the pre-launch list here.


P.S. This is my vision for the book: 

People want successful and fulfilling careers, but they don’t know how to build them on their own. They don’t have the skills or connections or confidence to go off on their own and land a job or build a business, so they default to going to college out of insecurity (even though they know it’s not that valuable). I want this to be the definitive guide for those people. Instead of choosing college out of fear, I want to teach them to choose something better out of courage. After reading this book, they should:


  1. Be certain that building a career without college is possible.
  2. Be confident that THEY can create it for themselves regardless of biology or upbringing or innate ability.
  3. Have some specific tactics and strategies in their back pocket to help them on the journey.