In this one-minute video, Brian Cristiano talks about finding the intersection between your personal brand and your business brand.
I’ve built up a specific personal brand on this site. I’ve blogged a lot about education, career development, entrepreneurship, photography, and much more. I have crafted messages and documented my way of thinking publicly for you and everyone else who reads this blog to see. The people who like the way I think continue to read my writings while the people who don’t
I’ve struggled with creating a video/marketing company brand because it initially feels totally separate from the brand I already have. What does video/marketing have to do with education and career development? What I preach to my customers seems different from what I preach to young entrepreneurs.
Brian makes the point in his video that there is no difference between your personal brand and your business brand.
As you build a company, you attract employees, customers, and fans who believe in your story and your vision. People who believe in the same things will buy into your vision. People who strive to think similarly will follow you. People who don’t won’t.
Your business brand and the way you operate with customers is a result of the way you, as a person, think and operate. Your motivation for getting up in the morning, your core beliefs about life, and your personal values are the very things that influence how your business works. There is no distinction. They are both the same.
Companies are expressions of core beliefs, so a marketing company that ONLY talks about marketing is severely limiting its reach. That company should talk about why they do business, why they get up in the morning, what they believe at their core, and how they believe they can change the world past marketing.
Don’t limit yourself to crafting a message only for customers who might want to buy your product. Craft your message for human beings in every capacity. Spread ideas and core beliefs, not just strategies.