Jyve empowers local musicians and bands by connecting them to venues through a mobile app. Through the app you’ll be able to create a profile, connect with musicians, sync your calendar, find gigs and manage them all in one place.
We shot this video featuring one of the users of Jyve. In the video he explains how the app helps him manage his responsibilities as a restaurant manager.
If you follow this blog, you’ve probably noticed daily posts starting to slow down. Don’t worry, I’m still putting something out there every day, and I will be until (*at least*) May 24th, 2018… Just not always on here.
Recently I’ve been using a new medium to share my ideas — video, not written words. I’m building a video marketing company now so this is beneficial for multiple reasons.
I get to practice producing videos often.
I get to share my story with you in a more engaging and transparent way.
I firmly believe that the best way to market a business (or a personal brand) is to be transparent and tell your story. The tools we use to communicate (Facebook, Twitter, Snapchat, Instagram) make it extremely easy to get attention, so it’s never been easier to get massive exposure with minimal friction.
I learned a lot of this from Brian Cristiano. He has an incredible story and if you’re interested in business or marketing you should follow him.
I can film a YouTube video and put it online in a matter of minutes. The barrier for entry is LOW. You don’t even need a nice camera to capture good quality video because your cell phone can do the job just fine.
It used to take entire production crews and million dollar budgets to produce a video that would get seen by more than friends and family. Now all you need is something to say.
I’ve been doing two types of episodes lately: RealSimon Vlog and Simon Thoughts.
The RealSimon Vlog is a weekly vlog about me starting my business. My goal is to grow it to $1M in revenue and I use this vlog to document my progress towards this goal. I film and edit every episode.
Here’s the first episode:
Simon Thoughts are super short episodes that contain nuggets of advice. These are very loosely structured and I see them as a way to send out my ideas daily while experimenting with different video styles and effects.
Here’s the latest episode:
I’ll still be creating every day. I’ll either produce a Vlog, a Simon Thoughts episode, or a blog post.
This is a project I’ve been working on for the last couple of weeks. I created 5 videos for Taste in order to showcase the favorite restaurants of locals in the Charleston area.
This was a fun project! It evolved a lot once we started. Initially this was one long video that interviewed three Charleston locals who each mentioned their favorite burger, coffee, and lunch restaurants around Charleston. It was too long and viewers would lose interest quickly, so I decided to cut it into three separate videos, one highlighting burgers, one lunch, and another coffee. Then I cut out two 10-second quick clips for use on Instagram. Here is the lunch video:
Check out Taste on Facebook and Instagram if you want a better way to find good restaurants in your city.
Today I went on an adventure to take some pictures. My goal was to get a few good portfolio pieces that showcase the quality I’m capable of producing. By the end of the day I wanted to end up with highly professional-looking pictures that will add to my credibility as a media producer. You can tell I’m official because of the watermark.
There’s much more to it than getting good portfolio pieces. If I went to this place and took pictures with that being my sole aim, I would be missing the point. The portfolio doesn’t happen without time spent diving into the art and the craft of photography. When you play around with the camera for hours on end, you realize just how much you can manipulate the settings and capture moments that can never be replicated.
We experience life through fleeting moments. Cameras are tools that allow us to capture those fleeting moments before they disappear forever. Camera lenses are built using our own eyes as a model, so they can be used as an extension of our own perception.
Here are some photos from today:
I went to Botany Bay, a little state park in South Carolina. This beach is casually called “boneyard beach.” It’s fascinating seeing all the dead trees on their sides being slowly washed away. High tide submerges the entire beach, so the attendants were very strict about getting people off the beach before it hit. I was there about 2 hours before high tide.
During high tide, the water spills all the way into these huge fields and turns them into swampy marshes. It’s so humid.
There were millions of these little shells. They were also very strict about people not collecting shells because they want to preserve them on the beach.
There were conch shells too. People stacked and hung them on dead trees and logs.
Botany Bay is a really beautiful place. It’s fun to get lost in the moment playing with a tool that helps me explore, capture, and create.