Building a Business Day 1: Becoming a Generalist
Video production is a craft. Hours of planning and execution go into the…
Fitting Employees into Job Descriptions
There are two things at play when hiring an employee. The job that needs to be…
Book Marketing Experiment Part III: Launch Week
Launch day is tomorrow. Here's my plan. In Influence: The Psychology of…
The Business of Balancing Beach Balls
Imagine yourself in a huge gymnasium. On one end of the gym is a pile of beach…
What Should You Write About?
"How do you decide what is valuable enough to make public? What is your process…
One Reason Public School Doesn’t Work Very Well
I could write a book on all the reasons public school doesn’t work very well…
Why Working for Free Will Make You More Money
It’s about a mindset. When you play the game of trading your time for a fixed…
Book Marketing Experiment Part II: Building Buzz
Launch day is coming up. June 27th! If you're not on the pre-launch list yet,…